Terri Hernandez received a Ph.D. from the College of Media and Communication at Texas Tech University. She is currently a tenure-track assistant professor here at MSU in the Department of Communication. Terri’s research interests include intergroup relations, branding, consumer behavior, and social and digital media. In addition, Terri runs the student-led public relations & integrated student media (PRISM) agency. PRISM is a full-service media/marketing agency, that provides full-service communication packages to local businesses. PRISM helped the SSRC develop the Evaluation & Research Group’s logo, website, and information brochure and the Gender Impacts Lab to complete a logo and website design.