Rachel Adair is a Freshman Provost Scholar, double majoring in Economics and Marketing. Adair first began working under Dr. Holli Seitz at the SSRC in March 2021. She is currently working on the Happy Healthy campaign, collecting and analyzing data from Facebook posts dating back to 2017 to study the most effective marketing tactics, emphasizing healthy eating and living. Adair has started Biometric Training, which focuses on physical reactions produced by the human body after being exposed to certain images, videos, messages, etc. exploring efficient persuasion tactics. In the future, she plans to either attend law school to pursue business or environmental law or pursue a career in digital marketing or communications.